I. Customer profile

Founded in 2015, Moka (Beijing Cerias Technology Co., LTD.) provides enterprises with the ultimate experience, data-driven intelligent HR SaaS products, and is committed to empowering enterprise talent strategy through first-class technology and services.

As one of the fastest growing HR SaaS vendors in China, since its establishment, it has won the favor of GGV GGV Capital, Jinsha River Venture Capital, Hillhouse Venture Capital, Xianghe Capital, Blue Lake Capital, Tiger Global Fund and other well-known capitals, and won the C round of 100 million US dollars in November 2021.

Up to now, Moka has served more than 1,500 customers including Xiaomi, Didi, McDonald's, Anta Group, Shanghai Pharmaceutical, East China Pharmaceutical, Arm China, Panasonic, Genki Forest, Shopee, Job Gang, etc. Its business covers many fields such as Internet, chain retail, biomedicine, intelligent manufacturing, e-commerce, education, etc. We have offices in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Wuhan, Xiamen and other cities.

First, customer needs & pain points

System usage roles:

Moka Marketing Department

Business background

SaaS enterprise customer acquisition -SaaS industry customer acquisition cost is high, SEM delivery competition is fierce, traffic cost is getting higher and higher, customer acquisition effect is getting worse. Changes in the market environment have intensified, affected by the epidemic and the economic downturn, and the number of new small and medium-sized start-ups has dropped sharply every year. At the same time, traditional high-quality offline customer acquisition channels have been reduced, such as exhibition marketing, sales visits, and industry private meetings. SaaS companies devote resources to paying KA customers.

KA customers choose products and services to make the decision process, paying more attention to high-quality content, such as industry solutions, and leading customer best practice cases. More customer channels such as white papers, live broadcasts, and product launches have received more attention from SaaS companies.

Customer pain point

1, the enterprise's internal production and research resources are limited, product optimization and business needs take up the development time, the development required for market activities cannot be timely met, and the efficiency of activities is extremely low.

2. The marketing automation system already in use can meet the customer acquisition actions of white paper, live broadcast and other activities, and the single page aesthetic is poor, affecting the corporate brand image.

3, each activity to configure a new page, the historical material can not be precipitated, the content can not form a system, the market personnel need a lot of time and energy to configure the activity, can not ensure the effect of the activity

4. Traffic data, registration data and sales conversion data are separated, and a unified overall data Kanban cannot be formed to optimize the effect of activities and achieve better customer acquisition ability.

First, magic sound intelligent enterprise marketing activity center management system solution

Magic Sound intelligent marketing activity Center is an online SaaS software, through which it can help enterprises to build a very beautiful marketing activity page in 5 minutes, improve the visitor browsing experience.

1, the content center can support the management of various types of content, support personalized content display. Customers can resolve the administrative address under their own domain name to help SEO.

2. Retention function

Focus on corporate marketing activities, flexible page content configuration, support live, video, white paper and other types. The customer acquisition form can be flexibly customized in the background. The system supports opening up the enterprise user system, and the registered users and the system identification users can participate in the activity without filling in the form, reducing the threshold of user participation.

3, detailed data Kanban

Perfect data Kanban function can retain the user from the page browsing behavior, page click behavior, page stay time and retention of the whole link data. With the help of background data Kanban analysis of mainstream customer profiles submitted leads to provide a basis for subsequent marketing strategy focus. Content data analysis: Analyze which content leads to more leads and which parts of the content customers pay more attention to.  

4. Active push ability

Support embedded in the product or official website page, through the background can achieve the configuration of push messages, increase the user and visitor contact link. Push message can view the funnel data of PV, UV, page click behavior, click rate, conversion rate and other links.

2. Customer evaluation

Projects link: https://mokaac.dochelp.cn/

"Magic Sound intelligence is a product that I have experienced that is very suitable for customers in terms of product functions and supporting services." In particular, the service, from the contact person to the production and research institute, can respond to and solve the customer's demands at the first time."; -- Head of digital marketing, Moka Marketing Department